The National Seafood Council Task Force announced it is holding an initial meeting of an expert working group in Arlington, Virginia, U.S.A. to start the work on what it is calling “the most-comprehensive, consumer-facing seafood marketing campaign in our nation’s history.”
The meeting is the result of over two years of work, and partially serves as a resurrection of a marketing effort that has roots in the U.S. Fish and Seafood Promotion Act – enacted over 30 years ago. The idea of resurrecting a national marketing effort was first floated at a Marine Fisheries Advisory Committee panel, which discussed the idea of reviving the National Seafood Council and conducting a widespread, consumer-facing marketing campaign to increase seafood consumption in the U.S.
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https://www.seafoodsource.com/news/supply-trade/seafood-industry-leaders-meet-to-plan-most-comprehensive-seafood-marketing-campaign-in-u-s-history