A milestone number of plastic bottles have been kept out of oceans, according to the social enterprise Plastic Bank. It says it’s kept the equivalent of two billion plastic bottles from entering the world’s oceans since launching in 2013.
Plastic Bank works around the world to keep plastic out of oceans while building ethical recycling ecosystems for coastal communities. It reprocesses the plastic for reintroduction into the global supply chain, incentivising collectors. The platform uses blockchain technology to allow for transparency, traceability, and scalability. And it says it hit the benchmark with help from one of its landmark partners.
A longstanding partnership with the household goods brand SC Johnson accounts for half of the averted bottles, Plastic Bank says. SC Johnson brands include Mrs. Meyers, Windex, and Method.
Part of the partnership with SC Johnson included the launch of plastic bottles made entirely from recycled ocean-bound plastic, including bottles for Windex in the U.S., and Mr. Muscle in the U.K. and Ireland.
According to Plastic Bank, two billion bottles equal nearly 90 million pounds of plastic. An estimated 8 million metric tons of plastic enter oceans annually, the effort says.
Hitting the 2 billion with SC Johnson benchmark included the installation of nearly 400 collection centers across Indonesia, Brazil, and the Philippines since 2018.
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https://www.greenqueen.com.hk/plastic-bank-2-billion-bottles-oceans/