Europe’s largest frozen food group and the maker of Birds Eye fish fingers has teamed up with US company BlueNalu to develop seafood products grown from cells in a laboratory rather than harvested from the oceans.

Nomad Foods, which also owns the Findus, Iglo, La Cocinera and Green Cuisine brands, told Reuters on Monday it aimed to commercialize cell-cultured seafood to help meet rising demand and to support efforts to safeguard the long-term sustainability of the planet’s fish stocks.

Through the tie-up, Nomad and BlueNalu will collaborate on market research and consumer insights, assess what is needed to gain the approval of regulators and explore new business and product opportunities for European markets.

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