Introducing size limits for fish is the focus of a new campaign in Fiji which targets consumers and fishermen alike.
The ‘Set Size’ campaign, launched this week by the Ministry of Fisheries, aims to stop the decline of inshore fisheries by encouraging people to avoid catching, selling, buying or consuming undersize fish.
A broad coalition of partners will be working with the ministry to create awareness among Fijians about the sizes fish need to reach to ensure they are breeding and replenishing fish stocks year on year.
Fisheries Minister Semi Koroilavesau said Fiji fishermen were having to go further and further out to sea each year to catch enough fish to feed their families and earn a small income.
He said this was a failing business model and the ‘Set Size’ campaign aimed to help reverse that trend