Fed by Blue, an international campaign to promote responsibly produced blue foods, was launched on 15 March at SXSW in Austin, United States.
Fed by Blue is a science-based communications initiative established by three veterans of the culinary, marine conservation and strategic communications communities: Jennifer Bushman, Jill Kauffman Johnson and Katherine Bryar.
The initiative is guided by the extensive research undertaken by The Blue Food Assessment, a joint initiative of the Stockholm Resilience Centre, Stanford University and EAT, involving over 100 scientists from more than 25 institutions around the world.
“It’s time to tell the stories of the inspiring visionaries – the water farmers, fishers, scientists and activists that are already creating pathways to restore abundance to our oceans,” stated 13-time Emmy award-winning producer and writer David E Kelley.
The vision of Fed by Blue is to increase transparency and access to responsibly produced blue food while educating people as to its nutritional, economic and environmental benefits. The organisation will also work to support policies that prioritise ocean conservation and responsible harvesting and/or rearing of blue foods…