Not only is Alaska the only state with sustainable fishing written directly into the state constitution; seafood from Alaska also is certified by the Responsible Fisheries Management (RFM) certification program, one of the most trusted certification programs in the industry. RFM has a Chain of Custody program (that doesn’t charge any logo fees), which assures buyers that certified fish can be traced through the supply chain back to its origin. Alaska’s fisheries are also certified by the Marine Stewardship Council (MSC).
Certification is a key component of Alaska Seafood’s sustainability story, and can be for grocery retailers, too.
Forty-six percent of consumers overall, and 55 percent of Millennials believe seafood certification is very/extremely important when making purchasing decisions — which means proving you source from certified sustainable fisheries is more important than ever in capturing seafood customers.
Displaying seafood that carries the RFM certification eco-label is one simple way to do just that.
“RFM certification is one of the most credible and robust wild-cap- ture sustainable seafood certification programs in the marketplace, and it is one of the few certification programs that features origin on its eco-label,” explains Megan Rider, domestic program director for ASMI. “And unlike some other programs, there are no fees to pay to use the Alaska RFM certification eco-label.”