India, which has an ocean to its name, has a thriving fishing industry, and is one of the top 25 producer countries in the world. According to the National Fisheries Development Board, the industry employees 14 million people, with the total fish production during 2017-18 estimated to be 12.60 million metric tonnes, and contributing to around 6.3 percent of the global catch. Needless to say, there is plenty of activity in the sector, but not much of technological intervention yet. Central Marine Fisheries Research Institute had pointed out that climate change is affecting fisheries through changes in stock productivity and its distribution. Moreover fishermen in India still use traditional techniques to catch fish. Most of them work on a trial-and-error basis, since they are not skilled enough to use modern techniques, resulting in a huge waste of time, effort, and money. Another major challenge is predicting the direction and the size of fish schools – factors that are important while casting a net and pulling them in. The complex task requires roughly three hours and 40 men. InCEve, an Internet of Things (IoT)-based sonar device, helps fishermen use the right technology to automate this process and capture the right information to catch fish schools. It essentially assists fishermen to see where the fish are, how the fish school is moving, its size, and other parameters to optimise their time at sea. It gives an underwater and 360-degree vision of the waters as well. This not only saves fuel cost and time, but also improves the quality of the catch. The device allows the fishermen to take a call on when to net and whether to net or not in the first place. Identifying the problem The founders together started Teclever Solutions, the parent company of InCEve Electronics, in 2006, where they were involved in providing deep technology solutions and understanding business ecosystems in the systems engineering market segment. Chitti Babu says that fish stocks are usually either over exploited or under exploited. This results in in a waste of time, effort, and money. Also, with the present trend of climate change, spanning patterns, availability of fish stock is not measured. The changing temperature, salinity, and weather are crucial along with the sea bed conditions for effective long term solutions. The team also realised that there is no usage of sonars – a system that uses sound propagation to navigate or detect objects like fish in water apart from simple fish finders – in the Indian market. The sonars in the market (especially searchlight sonars) have not been upgraded over the years and are quite expensive as well. This is when the team joined hands with sonar industry expert Nathan Roundy and started looking closely at the problem. We found that the rest of the world goes fishing with at least two sonars on board, just in case one gives trouble. When it comes to India, though, sonar penetration is almost zero, says Balaji. The founding team understood the gaps in the Indian market and decided to change the scenario.